Step One:  Don't go with your First Business Idea Until You Read this Blog.

Step Two:  Read this Blog.

Imagine yourself like Caine, the dude from Kung Fu, wandering the earth with nothing more than your walking stick and your Kung Fu fighting skills.  Imagine that you’d spent decades of your life with that walking stick, carving it, polishing it, sleeping beside it in your bedroll.  How would it be if you had screwed up and picked a crappy piece of rotten pine, or a termite-infested chunk of alder?  What would it be like to have a “soulmate” walking stick that was a piece of junk?

 

AKA:  Braintrusting for Fun and Profit

If you’re a true brainiac – a statistical genius – your IQ will be somewhere in the neighborhood of 140.  If you’re more average, your IQ will fall between 90 and 120.  Einstein’s IQ was 163.

In order to choose your ideal micro-business, you’re going to need to gather all the smarts possible – all of the IQ points you can get your arms around.  Of course, your IQ and mine don’t vary much with education or mental exercise.  There’s not much we can do to crank up our actual, personal IQ.