Brett Harward 2nd Prediction

Second of Three Predictions about Island Adventure Fitness

I also predict that word-of-mouth marketing will not make a significant impact on revenues until 2011.  I predict 80% of revenues the first year will come from Steve re-booking past clients and from an aggressive mailing and calling campaign (which he probably won't start until June.)  I think that Steve's focus on the Internet is an attempt to not have to get his hands dirty. He'll have to pick up the phone and start calling people before he experiences success.

I don't think there are enough people looking for what he's offering, so he has an education curve to get around that will make online work somewhat ineffective. 

He probably won't even have his message figured out until late summer.  I think his inability to explain his business, it's benefits, and his strategy puts him in serious jeopardy of zero revenue for the first two months.  (Considering the caveats I mentioned previously.)

Bottom line:  I predict that Steve will fail to achieve more than $3,000 in REVENUE before April 15th.

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