Gregory Seare 1st Prediction

First of Three Predictions about Island Adventure Fitness

Here is what I think about the Island Adventure Fitness business:

Steve needs to ice it for 6 months. He needs to lose about 30 pounds himself before he's going to be able to sell to anyone on fitness.  His demographic is very discerning, considering what's been said about Lana'i and they'll notice the little things. I would also guess that high season is around Sept to March.  He's launching when occupancy is going down and it seems counterintuitive to me.  Alternatively, these six months could be a good time to get into shape and work out kinks.

The only way I see the marketing going is to work out a revenue share with the Four Seasons or other hotels.  In today’s economy, no one is going to find him out-of-the-blue, book a ticket to Lanai and do the island adventure. 

The only way I see him successfully marketing is to get people who are already on Lana'i to sign up.

Bottom line:  I predict that Steve will only generate new clients before May 15th, 2010 if he works out a deal with the local hotels to send him referrals.

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