Pamela Orvis 2nd Prediction

Second of Three Predictions about Island Adventure Fitness

I think it likely that Steve and Jane will end up offering a budget-oriented Lana'i experience with basic lodging, transportation and a few "pay to play" island activities and will shy away from the extensive activities and organic foods. I don't think they can reach the narrow market that would be interested in a get-fit, high price vacation. With women being the key decision makers in 70% of travel plans, I'm not sure Island Adventure Fitness' current offerings will stand out in a crowded market or have the right mix of adventure, pampering, luxe accommodations or tantalizing food.

Instead, I see IAF trimming back their offerings and focusing on a shoe-string budget Lana'i experience that boasts a local's "must see" and "must do" secrets.

In other words, they will offer a value oriented B & B product (assuming local laws will allow that) and begin marketing that predominately by May 1, 2010.

Bottom line:  I predict that Steve will shift his offering away from the committed seven-day adventure, he'll move to a shorter-stay adventure-lite, and he'll be forced to do it before May 1st, 2010.

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