Often, I hear entrepreneurs complain about how they don’t have the time to experiment with crazy marketing ideas.  And, they're too busy to learn how to work Photoshop.  According to them, there’s just not enough time in the day to get into social media.  Clearly, these slackers haven’t discovered the OTHER workday.

As I type this, I’m pounding See’s candy and pouring out my soul at 3:04 am (in the freaking morning, man!)  I’m working that OTHER workday like a mo-fo.

The OTHER workday starts around 9pm, after the kids are in bed dreaming about sugarplums, or Kings of Leon, or whatever kids dream about these days. 

The charms of the OTHER workday are many.  Bad breath.  Baggy sweats.  Waking up in the morning feeling like you drank a fifth of vodka the night before (but you didn’t!)  

But seriously.  The OTHER workday is where you hit it out of the park.  It’s where the really smart stuff gets done.  Nine-to-five is when you put out fires and pay the bills.  Nine-to-two is where the brilliant, business-busting, extra stuff gets done.

And, it won’t last forever.  The OTHER workday is for startups.  It’s for building tidy systems and knocking the hell out of your marketing so that you don’t have to work like a gravedigger for the rest of your days.

Good thing.  Eventually all those See’s candies will clog your arteries. Point is:  while they slumber, I’m rocking my next micro-biz.  I’m learning how to make motion graphics.  I’m swearing like a merchant marine while I try to figure out why that graphic I just barely uploaded onto my website won’t display.  I’m editing my video blog.  This will go on, usually, until about 2am.  Tonight, I’m an over-achiever.